Design & Creative Leadership

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Jack Haslehurst

I’m a Design Leader with 15 years of experience building products and high performing teams in-house, consultancy-side, and in fast-moving scale-ups. I’ve led teams of up to 100 people, built products used by tens of millions and delivered brands that unlock growth.

For the past four years, I’ve been Senior Director of Design at Kraken, a fintech and cryptocurrency exchange, overseeing Product, Brand, Content, and UX Research. Before that, I built new businesses and created physical and digital experiences for some of the world's biggest (and smallest) brands.

I believe a design leader should be both an exceptional practitioner and an inspiring force for their team. That’s why I’m still deeply immersed in the craft—building, making, and continuously learning.

Detailed portfolio & CV available upon request

Clients include:
Kraken
Apple
Nike
Google
Zoe
IDEO
IKEA
Ford
Nespresso
COS
Japan Airlines
The Collective
The Times & Sunday Times

Senior Director of Design & Research

2021 — Present

Kraken

Kraken is one of the worlds largest crypto currency exchanges where I led the Design & Research org including Product Design and UX, Brand Design, Content Design and UX Research. I led design across our portfolio of products that generated $1.5B in revenue (156% YoY growth) in 2024 and reported directly to the CEO as part of the executive leadership team.

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Design & Creative (FTC)

2021

Zoe

Zoe is the UK’s leading health tech start ups and a pioneer in personalised health monitoring. I joined as a contract Design Director to help jump start the business growth - focusing on UX improvements and experimentations to increase their activation rate by over 4%. Since then Zoe has gone on to raise $79million in funding - but that’s all down to the awesome team there.

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Creative Director

2019 — 2021

The Collective

The Collective is a pioneering co-living company that designs, builds, and operates exceptional spaces for people to call home - and much more. As Creative Director, I defined and led the creative strategy, visual and verbal identity, website design, and guest app UX. I grew the design team from 5 to 11, expanding across Brand, UX, and Motion Design, while delivering a global brand campaign, brand purpose and strategy, a new website, booking experience, and member app.

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Senior Design Lead

2012 — 2019

IDEO

IDEO is the world’s leading design consultancy with a history spanning 50 years of product design and innovation. At IDEO, I drove large-scale system change, new ventures, and digital product design for clients including IKEA, Nespresso, COS, Japan Airlines, and Ford. My role spanned designing project approaches, building and leading multi-disciplinary teams, sourcing and managing contractors, facilitating research and ideation, and delivering compelling work that launched into market.

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Designer & Creative

2012

It’s Nice That

It’s Nice That is a leading publisher and design studio in the creative industry. As a Graphic Designer and Art Director, I worked with major clients like Nike and Google. For Nike, we launched the new Flyknit trainer with a week of creative workshops and a London park takeover featuring interactive trampolines. At It’s Nice That, I built my fundamental skills in creative ideation, built a strong network of collaborators, and designed across web, print, and exhibitions.

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Designer & Creative Rando

Ongoing

My Work & Play

Like any self-respecting nerd I spend a good amount of my time tinkering and exploring in the world of design. I’ve worked with start ups, think-tanks and charities as well as designing posters for my friend’s nightclub. Right now I’m building products with AI code assistants and going deep into the onchain world of crypto. Reach out if you’d like to find out more.

Jack Haslehurst