Design & Creative Leadership

Contact

Jack Haslehurst

Clients & Companies:
Kraken
Apple
Nike
Zoe
IDEO
IKEA
Google
Ford
Nespresso
COS
Avis
Japan Airlines
Hakkasan
The Times & Sunday Times

I’m a Design and Creative Leader with 15 years of experience scaling and leading teams of up to 100 people; in-house, agency side and in scale-up environments. I bring deep sector expertise in crypto, blockchain, and finacial technology, along with broad experience in designing innovative experiential and digital experiences, building brands, and shipping digital products. I’ve spent the past 3.5 years leading all Design at Kraken; before that worked as Creative Director at The Collective and for 8 years as a Senior Design Lead at IDEO.

In addition to leading design teams, I've directed films, designed spaces, built websites, and launched new businesses for some of the world’s biggest brands. With clients across the globe, I’ve worked in London, New York, Peru, Tokyo, and Dubai.

Detailed portfolio & CV available upon request

Senior Director of Design & Research

2021 — Present

Kraken

Kraken is one of the worlds largest crypto currency exchanges where I lead the Design & Research org including Product Design and UX, Brand Design, Content Design and UX Research. In this role I’ve led a team of up to 100, overseeing all design work across the business and reporting directly to the CEO as part of the executive leadership team.
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Design & Creative (FTC)

2021

Zoe

Zoe is the UK’s leading health tech start ups and a pioneer in personalised health monitoring. I joined as a contract Design & Creative Director to help jump start the business growth. During my time there we overhauled the brand and design language. I also delivered new product growth through increasing their sign up and activation rate by 6% over 3 months by focusing on UX improvements and experimentations. Since then Zoe has gone on to raise $79million in funding - but that’s mostly down to the awesome team there.
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Creative Director

2019 — 2021

The Collective

The Collective is a pioneering co-living company that designs, builds, and operates exceptional spaces for people to call home—and much more. As Creative Director, I defined and led the creative strategy, visual and verbal identity, website design, and guest app UX. I grew the design team from 5 to 11, expanding across Brand, UX, and Motion Design, while delivering a global brand campaign, brand purpose and strategy, a new website, booking experience, and member app.
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Senior Design Lead

2012 — 2019

IDEO

IDEO is the world’s leading design consultancy with a history spanning 50 years of product design and innovation. I joined in 2012 as a Communication Designer, advancing to Senior Design Lead, where I led teams and client relationships. At IDEO, I drove large-scale system change, new ventures, and digital product design for clients including IKEA, Nespresso, COS, Japan Airlines, and Ford. My role spanned designing project approaches, building and leading multi-disciplinary teams, sourcing and managing contractors, facilitating research and ideation, and delivering compelling work that launched into market.

During my time at IDEO, I worked globally, spending a year in Japan and leading extended projects in Dubai, the US, Poland, and Peru. This experience shaped my ability to design for diverse global audiences while balancing local cultural nuances.
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Designer & Creative

2012

It’s Nice That

It’s Nice That is a leading publisher and design studio in the creative industry. As a Graphic Designer and Art Director, I worked with major clients like Nike and Google. For Nike, we launched the new Flyknit trainer with a week of creative workshops and a London park takeover featuring interactive trampolines. At It’s Nice That, I built my fundamental skills in creative ideation, built a strong network of collaborators, and designed across web, print, and exhibitions.
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Designer & Creative Rando

Ongoing

My Work & Play

Like any self-respecting nerd I spend a good amount of my time tinkering and exploring in the world of design. I’ve worked with start ups, think-tanks and charities as well as designing posters for my friend’s nightclub. Right now I’m building products with AI code assistants and going deep into the onchain world of crypto.