Jack Haslehurst
Kraken
I built and led a 100-person team across Product Design, Brand Design, Motion, Content, and UX Research, mentoring and supporting their growth.
Partnering with Product, Engineering, and Marketing, I helped shape strategy to drive $1.5B in revenue (156% YoY growth). UX improvements boosted trading volume from $268B to $665B, and we grew the client base to 12M with 2.5M monthly active users. UX optimizations more than doubled activation rates (11% to 25%).
I led global brand and marketing from Design with a $150M budget, including TV ads and sponsorships with Williams F1, Tottenham Hotspur, and Atlético Madrid.
We also launched seven new products, from consumer crypto and pro trading tools to an NFT marketplace, self-custody wallet, Ink Chain, and social trading apps.
We shipped a global rebrand across all our products and marketing increased aided awareness by 10.1% and consideration by 13%.
For a full portfolio please reach out.