Jack Haslehurst




Designer Senior Design Lead

IDEO




2012 — 2019I joined IDEO and moved through the ranks, working with some of the world's biggest brands. Over eight years, I collaborated with a wide range of clients, honing my skills in design, design thinking, and user research. IDEO’s approach deeply shaped my ability to blend creativity with strategy, solving complex challenges through human-centered design.

This is a small selection of the many projects I worked on and led over the years. 


The Times and Sunday Times
We worked with The Times and Sunday Times to design a multi-layered, multimedia content strategy, their news website and mobile app.




IKEA Future Kitchen

IKEA asked IDEO how future cooking and eating habits would shape their kitchen designs. We explored cultural shifts, technology, and sustainability, conducting in-home research to understand evolving needs. These insights led to IKEA’s Concept Kitchen and Kitchen Strategy. 




UAE Design Gov

I worked alongside the UAE government to create Design Gov, a national movement within the UAE that connects the people who serve, to the people they serve, selecting and training the first Chief Design Officers for a nation.




Compass Pathways
I led a project with Compass Pathways, the first company in the world to utilise psychedelic assisted therapy. We helped Compass secure a multi-million pound funding from investors such as Peter Thiel for the first round of clinical trials of psilocybin therapy.




COS Brand Strategy and Values 
I led the team working closely with the Managing Director of COS to define and deliver their brand strategy, brand purpose and values. We spent time embedded with COS staff in store and in HQ deeply understanding them and their business.




Nespresso Mission and Purpose
I led a team of designers and strategists to help Nespresso define their purpose and mission. This work inspired a series of films, which I directed, highlighting how Nespresso employees make the extraordinary happen every day.



Japan Airlines Check-in Experience and UX
I led a multi-disciplinary design team in reimagining Japan Airlines' check-in experience from the ground up. We redesigned the entire airport and pre-airport journey, from ticketing and mobile app to interior architecture and check-in UX, creating a seamless and intuitive passenger experience.





Umotif health app
British digital health startup uMotif joined IDEO’s Start-Up in Residence to accelerate their growth, refine their brand, and relaunch their website. We helped them focus on oncology and cardiology, redesigned their app and website UX, refreshed their visual identity, and created brand films to showcase their success.