Creative Direction, Product Design & Strategy 




PRESS
The Times
It’s Nice That
Ad Week
Vimeo Staff Pick
4 Day Week

FEATURED IN
How to Change Your Mind

I’m a multi-disciplinary Design Lead and Creative Director. I’ve led teams to deliver innovative experiential and digital projects as well as building brands and creating things for people to use, experience and enjoy. In addition, I've directed films, designed spaces, built websites and launched new businesses for some of the biggest brands in the world and new innovative start ups.

I have deep expertise in digital product design and project leadership, branding, advertising, and user research. Over the past decade I’ve worked with businesses large and small spending 8 years at IDEO in London and Tokyo as a Design and Project Lead and most recently as Creative Director at Co-living pioneer The Collective.

Previous clients include IKEA, Nike, Ford, COS, Japan Airlines, Hakkasan, The Times and Google. With clients around the world, I've worked in London, New York, Peru, Tokyo and Dubai.

I spend part of my time supporting start ups, in strategic and advisory roles, I'm also passionate about sustainability, future technology and watches.

I am unable to share much of my portfolio publicly. Please reach out if you would like to discuss in more detail.


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