Design Gov
Strategy, Curriculum and Brand

AGENCY
PALMWOOD & IDEO

ROLE
Design & Project Lead

DESIGN AND ANIMATION
Khyati Trehan

DESIGN RESEARCH & STRATEGY
Anna Várnai & Rebecca Koenitzer

PROGRAMME PARTNER
Atolye
Design Gov is a national movement within the UAE Government that connects the people who serve, to the people they serve, selecting and training the first Chief Design Officers for a nation.

We worked with the UAE government to build the programme from the ground up - designing the curriculum, building the brand from scratch and successfully launching the programme nationally. We trained government leaders, enabling them to identify challenges, run research sessions and uncover insights, and develop revolutionary ideas for their nation.


Our Mark

This national movement needed a symbol; The wa’mpersand. It's our mark that combines the ampersand and the Arabic word for and - و (wa). More than a symbol – it represents the connecting power of design, and the commitment to creative collaboration.

We pair the Wa’mpersand with Design to create different initiatives with Design Gov and to create a powerful way to signify that we believe in collaboration,  that ideas are built on one another