IKEA came to IDEO asking how might people cook and eat in the future, and how will that impact the kitchens they design and create.

I wrote and directed this playful film for IKEA on the future of kitchens. Originally a tiny part of the project, this film ended up being an incredibly important way to showcase the entire strategy and business model in a 2 minute animation. I'd love to be able to show the full film, but as its all 'top secret' work you'll have to make do with these lovely gifs. Just imagine some great music and sounds playing alongside them.