Brand Strategy


Design Director & Project Lead
Nespresso is so much more than coffee. It's been a pioneer in technology, sustainability and design for the last 40 years. IDEO was tasked with helping Nespresso articulate why it existed, what are their values and to launch and integrate these ways of working within their business and to the wider world.

Our key insight was that Nespresso puts the extraordinary into everything they do and we had to share these stories with Nespresso and the wider world. 

This is a small selection of work from a 6 month close collaboration between IDEO and Nespresso.

See the work live on