The Collective
Brand Strategy - Values

ROLE
Creative Director and Strategist
Over the past 10 years The Collective has grown and evolved and our values  needed to be updated to represent who we are today and who we want to be in the future. To do this we spoke to our team members, customers and investors to understand our business from all angles, to find out what mattered most to people and to ensure we can keep the pioneering, entrepreneurial spirit at the heart of our brand.

Our new values starts with people, the feeling and belief we have about ourselves, why we come to work in the morning and what our customers think about us. To launch and integrate these new values into our business we created a programme of events and experiences, from a global launch at our yearly retreat, to postcards sent to each team member to awards and initiatives to keep them front of mind and actionable.