uMotif
Start Up in Residence
Branding, Strategy, Web design
AGENCY
IDEO
ROLE
Communication Design, Film Making
Start Up in Residence
Branding, Strategy, Web design
AGENCY
IDEO
ROLE
Communication Design, Film Making
British digital health startup uMotif joined IDEO as the ‘Start Up in Residence’ with the challenge of accelerating their growth, updating their brand and relaunching their website.
We created a new strategy to focus only on oncology and cardiology, a clearer product differentiation through interface and UX design of app and website, visual redesign, rebrand and brand films to tell the stories of uMotif success.
We created a new strategy to focus only on oncology and cardiology, a clearer product differentiation through interface and UX design of app and website, visual redesign, rebrand and brand films to tell the stories of uMotif success.
