Start Up in Residence

Branding, Strategy, Web design


Communication Design, Film Making
British digital health startup uMotif joined IDEO as the ‘Start Up in Residence’ with the challenge of accelerating their growth, updating their brand and relaunching their website.

We created a new strategy to focus only on oncology and cardiology, a clearer product differentiation through interface and UX design of app 
and website, visual redesign, rebrand and brand films to tell the stories of uMotif success.